Our Blog
Keeping you up to date with trends on and offline.
5 Back-To-School Marketing Tips You Need To Know About
This post has some key advice to help you make some tweaks in time for this September and build a foundation for the future of your businesses' marketing for students. If nothing else, the main takeaway should be that back-to-school marketing should be a year round campaign. The following 7 tips will help your business engage with students while catering to the people spending the money; parents.
Oh Snap! The Social Media Channel Small Businesses Should Be Using
Whatever the reason small businesses have been avoiding Snapchat, it’s time for a change. By introducing Snapchat into your social media marketing strategy, you can begin to build a following, share your story and why you’re different, and ultimately get a leg up on your competition. If you’re primarily a B2C business, Snapchat could be the tool that takes your business to the next level.
How To Create An Email Newsletter People Will Actually Read
When it comes to staying in touch with customers and broadcasting updates about your business, there are few tools more effective than an engaging email newsletter. Whether you send one monthly, weekly or sporadically, it is a great way to share a large amount of information.
Happy Canada Day: 150 Reasons To Love Kingston
With Canada's 150th birthday coming up in a few days, the team at Kingston Webworks couldn't be more excited to celebrate how much we love being Canadian. Part of what makes being a Canadian so great is getting to call Kingston home. In honour of Canada 150, we thought it would be cool to list the 150 things we love most about Kingston.
Ditch The Billboard: Why Social Media Advertising Is More Effective
If you’re still relying exclusively on traditional advertising to market your company’s products and services, you’re missing out on a something big. Social media marketing presents a huge opportunity to reach more consumers at a lower cost.
Quick Guide: Better Blogging Practices For Your Local Businesses
Blogging not only strengthens the search engine optimization of your website, it can also help people become familiar with who you are, what you do and how you can help them. Ultimately, a blog is the perfect channel to tell people why they should come to you for instead of going somewhere else.