For marketers today, understanding the numbers is an essential part of measuring success, identifying failures and planning for the future. Keeping track of it all can be a challenge, especially for small businesses that use a variety of tools or programs for their digital, and even traditional, marketing. So how do you know if your marketing is working? We will help you analyze if your social media is working, if your website is actually doing anything for your business and where you stand on Google. This course will show you where the opportunities are online for your business and how to measure and incorporate offline efforts to a successful integrated strategy. If something isn’t working, we will give you tricks to avoid time and help eliminate wasted marketing time for your business.


  • March 29, 2018
    9:30 am - 12:00 pm


6 Clarence Street, Kingston, Ontario, Canada, K7L 5H8