You hear it all the time. Email is dead. Though this is a popular commentary on a once dominant marketing channel, it could not be further from the truth. I mean, check your inbox (or inboxes) right now, it is almost certain that you will have all kinds of marketing emails from businesses just hoping that you will open them. Email is alive and well, but it is important to ensure that you are using the medium properly to reach your target audience and existing customers. Guest speaker Brandon Meawasige, from FrontRunner Professional, will walk you through how he uses strategic email marketing to reach thousands of local businesses around North America every month. You will not only learn how to create great subject lines and write great copy, you will also learn how to incorporate personalization and automation into your email campaigns.
- October 25, 2018
9:30 am - 12:00 pm