SEO Specialist

About Webworks

At Webworks, we’re a team of world-class creatives, builders, operators, and investors who have started experience starting companies from a napkin, growing them to millions of users and successfully scaling those companies towards exit. We’ve done it before. We started Webworks to help build local companies, right here in the Limestone City. We have now shifted our focus to build lifelong relationships with local businesses.

Job Brief

We Are currently looking for a Search Engine Optimization (SEO) Specialist that can analyze, review and implement changes to websites so they are optimized for search engines. An SEO Specialist will analyze websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments including design, marketing, and development.

Responsibilities:

  • Reviewing and analyzing client sites for areas that can be improved and optimized
  • Preparing detailed strategy reports
  • Identifying powerful keywords to drive the most valuable traffic
  • Running PPC campaigns
  • Writing powerful calls-to-action to convert visitors
  • Filling websites and other content with effective keywords
  • Writing effective SEO content for blogs, websites and social media accounts
  • Developing link building strategies
  • Analyzing keywords and SEO techniques used by competitors
  • Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
  • Compiling and presenting SEO guidelines

Requirements:

  • A bachelor’s degree or diploma in a related field 
  • One to three years of web and/or marketing experience position
  • Working knowledge of HTML
  • Blogging experience
  • Strong written and oral communication skills

At Webworks, you have the opportunity to work with industry-leading technology in a dynamic, entrepreneurial environment. It will be challenging work, but at the same time much more exciting and fulfilling than a regular 9-5 job. Why not be part of a growing Canadian company with a focus on helping local businesses take on the digital world.