When it comes to building a successful social media marketing strategy, many local businesses choose to go with Facebook as their primary channel. While there is no arguing the world’s largest social network is an exceptionally powerful tool for brands, it should not be seen as the only effective advertising and marketing option. Instagram, Facebook’s younger sibling, has been making a strong case as the go-to social media marketing channel for brands to reach consumers.

Now, before we get into this topic, it is important to note that every business is different and what works for one may not necessarily work for another. That being said, the photo and video-sharing app is quickly becoming a go-to for modern consumers to learn about and engage with new brands.

With so many different platforms, posts, newsfeeds, algorithms and advertisements, it’s easy to get overwhelmed and wonder how beneficial Instagram really is for your business.

We’re here to help! We’ve broken it down into 12 reasons why Instagram is essential for brand awareness, generating leads and building relationships with current and future clients.

1. Everyone is on Instagram

According to Buffer, Instagram has over 1 billion active monthly users and about 500 million daily users – who we can be sure, are more like hourly users. Chances are, with that number of active users; your competition is likely already on there.

2. Keep tabs on your competitors

Instagram is a fantastic way to keep an eye on what your competitors are doing. Having an inside look will help you to develop your marketing strategy so that it keeps you ahead of the game.

3. Drive sales

Instagram has one of the highest conversion rates of all the social media platforms! One report from e-commerce platform Shopify found that the average price tag for a sale referred from Instagram is $65, compared to $55 for Facebook and $46 for Twitter.

4. Make your business more reputable

It’s safe to say that consumers are getting smarter. They are increasingly becoming more likely to support a company that lines up with their values and beliefs, rather than choose a business that uses traditional marketing tactics to attract them. This means that reputation is more important than ever! By allowing consumers to follow your brand, you are allowing them to connect with your business on a personal level.

5. Increase your engagement

Instagram ads have the highest engagement rate of all digital ad placements! This shows that not only do businesses belong on Instagram, but they also actively thrive there!

6. Measure your results

Engagement, conversion and post activity are all easily measured with simple analytics tools within the app. Having access to these insights help you to understand your ROI and show you any necessary changes you might need to make to your social media marketing strategy.

7. Build connections

Instagram allows you to easily build and maintain relationships with local businesses and future clients by following and engaging with them. By consistently “liking” photos, responding to comments and direct messages; your followers will start to feel more like friends.

8. Get feedback

Feedback is crucial for any business! Instagram makes getting feedback more effortless than ever! Skip web surveys on the bottom of receipts and try asking your followers about your product/service on a post or story. With such high engagement rates, you can expect a response almost instantly!

9. Partner with influencers and industry leaders

Industry leader endorsements are a great way to build brand awareness, especially with the rise of influencer marketing! Brands and celebrities are no longer the only ones with a platform to broadcast their message. Social media has given a stage to anyone with a decent Wi-Fi connection. Many people have found different ways through blogging, activism and YouTube to build large followings! This gives you the power to connect and collaborate with these individuals to promote your business.

10. It’s simple

Instagram is a refreshing change from platforms like Facebook, Twitter, and LinkedIn, mostly because of its simplicity. Instagram’s basis relies heavily on posting under-produced, high-quality content with bite-sized pieces of information to go along with it. This makes it quick and easy to curate and produce content.

11. It’s convenient

Instagram is the easiest of the social media platforms to use when you’re on the go. You don’t need a fancy high-end camera because the mobile-exclusive app is actually more compatible with smartphone quality images and videos. It also allows you to capture and edit your images within the application so you can post quicker and easier!

12. It’s fun

There’s a reason why millions of users are scrolling aimlessly through their newsfeeds every day! As a business, having a platform to creatively express your passion and all the hard work that goes on behind-the-scenes is apart of the fun!

Put simply, your business cannot afford to be missing out on such an increasingly active and large audience! If you do not use Instagram in some capacity to market your business, you’re in the minority, as 91% of all of the world’s biggest brands utilize this platform for business purposes. Now’s the time to join!

We can help with your Social Media Marketing

At Kingston Webworks, we are always happy to help point local businesses in the right direction with their social media marketing strategies. If you have any questions or want some recommendations, please never hesitate to reach out, we’d love to hear from you.