Social Media Strategist

About Webworks

At Webworks, we’re a team of world-class creatives, builders, operators, and investors who have started experience starting companies from a napkin, growing them to millions of users and successfully scaling those companies towards exit. We’ve done it before. We started Webworks to help build local companies, right here in the Limestone City. We have now shifted our focus to build lifelong relationships with local businesses.

Job Brief

We are looking for a qualified Social media strategist to join our team. You will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness. As a Social media strategist, you should have excellent multitasking skills to handle all of our social media accounts in a cohesive way. If you have a creative way of thinking and of presenting our brand through multiple social media channels, we would like to make you part of our team. Ultimately, you should be able to ensure our company web presence is aligned with our marketing strategies.

Responsibilities:

  • Designing social media strategies to achieve marketing targets
  • Managing, creating and publishing original, high-quality content on social platforms
  • Administering all company social media accounts to ensure up-to-date content
  • Liaise with writers and designers to ensure content is informative and appealing
  • Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches
  • Prepare weekly and monthly reports on web traffic and ROI
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals via social media to create a strong network
  • Train internal teams to integrate and maintain a cohesive social media strategy
  • Stay up-to-date with new digital technologies and social media best practices

Requirements:

  • Proven work experience as a Social media strategist or Social media manager
  • Hands-on experience using social media for brand awareness
  • Understanding of SEO and web traffic metrics
  • An ability to identify target audience preferences and build content to meet them
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Strong written and verbal communication skills
  • Degree or diploma in Marketing or relevant field

At Webworks, you have the opportunity to work with industry-leading technology in a dynamic, entrepreneurial environment. It will be challenging work, but at the same time much more exciting and fulfilling than a regular 9-5 job. Why not be part of a growing Canadian company with a focus on helping local businesses take on the digital world.