When it comes to building a successful social media marketing strategy, many local businesses choose to go with Facebook as their primary channel. While there is no arguing the world's largest social network is an exceptionally powerful tool for brands, it should not be seen as the only effective advertising and marketing option.
Google has changed the way it is ranking websites in it's search results. If your website is not responsive or mobile friendly, you are going to be outranked. Read more to find out what this means.